ACT Expo
Annual Conference and Expo
logo
printed program & collateral
signage & banners
promotional items
mobile app
responsive emails
website
The Advanced Clean Transportation (ACT) Expo attracts OEMs and fleets from all weight classes and alternative fuel types. In order to incorporate this into the logo, we added the variation on the “share” icon with different weights of vehicles, then created a string of icons to represent the fuel types. This revision has made it easier to understand the show at a glance, allowing the marketing team to focus on deeper messaging.
